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How to set a price for your Landfolk holiday home
How to set a price for your Landfolk holiday home

There are three things you should keep in mind when you set your price: the rental price, your cleaning fee and the utility costs.

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Written by Landfolk
Updated over a week ago

We know that your holiday home is a personal place with family history and handpicked items and that it can be difficult to set a price – especially if you’ve never tried renting out before. We hope that this article will help you set the right price for your holiday home, so it matches the market demand and gives you regular bookings.

There are three factors you should keep in mind when you set your price on Landfolk: the rental price, your cleaning fee and the utility costs. To keep it simple we’ve divided this guide into three sections.

Your rental price

It’s up to you to set a price that feels right to you and helps you reach your goals. However, we’re happy to help you along. That’s why we provide you with seasonal price suggestions in My Landfolk. They are estimated based on similar holiday homes in your area with the same capacity that get booked regularly. Therefore, the price suggestions are designed to give you the best possible chance of getting bookings all year round while maximising your earnings on the holiday home in relation to demand.

You are very welcome to follow our price suggestions, but if you want to set them yourself, we have collected a few tips for you:

  1. Think about location & size

    The location of your holiday home has a huge influence on your price. The closer it is to the coast, for example, the higher your price can be. Similarly, how big your holiday home is and how many people it can accommodate also influences your price.

  2. Think about features & uniqueness
    Each Landfolk holiday home is unique and special, but some have that little added extra which should of course be reflected in the price. Whether it’s a wilderness bath, sauna, pool or wood-burning stove, you can demand a little more.

  3. Think about market demand & seasonality
    During the high season, you can easily demand the full price for staying in your holiday home. But during the off-season, you should consider reducing your price by half at least if you still want to rent out your holiday home.
    So if your holiday home costs DKK 2.000/night during the high season, it should cost around DKK 850/night in the off-season, if you want success.

Source: Statistics Denmark (data pulled 07.11.23)

Remember, you can manually change your prices in your calendar, if you know that particular weeks or weekends are popular in your area.

Of course, in the end, it’s your holiday home and you can set the price you feel comfortable with. But if you want to get bookings regularly, we strongly recommend staying close to our price suggestions and thinking about seasonality.

Cleaning Fee

Cleaning is always included in the price when guests send a booking request for your holiday home. When setting your cleaning fee, you should consider how long it will take to clean your specific holiday home and price it accordingly. The cleaning fee is a fixed amount and is added to the rental price for each stay.

In most areas of Denmark, we offer taking care of the cleaning for you. Just reach out to our Guest & Host Care to learn more.

Utility costs

Utility costs vary depending on the outside temperature and consumption prices. For dates between the coldest and the warmest time of the year, we calculate a price based on your settings. On average, hosts either don't charge anything or DKK 30/night during the warmest months and DKK 75/night during the coldest months.

In addition to your basic utility costs, you can also add an extra guest fee if you would like your price to reflect possible increased utility costs if there are a specific number of guests visiting. You can also add a fee for pets to cover extra cleaning and wear, if you allow pets at your holiday home. You’ll find the pet fee in your Settings. EV-charging is also not part of your basic utility costs, but you can make an agreement with guests individually about consumption and payment.

To sum it up:

  • Use our suggested prices as your starting point

  • Follow the seasonal demand and lower your price by half in the off-seasons

  • Add reasonable fees to cover additional costs

If you have any questions, our host experts are always happy to help you out. Just reach out to your person of contact.

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