New: Landfolk Urban arrives in Oslo

A new way to experience Oslo

Oslo is a city of contrasts in the best possible way. Morning swims in the fjord, neighbourhood cafés, forest trails and lively streets all sit within easy reach of one another. Now, Landfolk guests can experience the capital from a handpicked home that feels every bit as personal as the city around it. Landfolk Urban brings the same idea that has shaped our holiday homes since 2021 into the city: a stay should be more than somewhere to sleep. It should give you a sense of place.

Landfolk was founded by seven former Airbnb employees and has spent the past few years building a platform for renting cabins and holiday homes. We've enjoyed great success in Norway so far, and are excited to expand our concept to city breaks and launching “Landfolk Urban” in Oslo.

Searching for the capital’s most beautiful homes

Landfolk is now looking for quality homes in Oslo, and Rosness says she hopes to see many strong applications this autumn. Homes are handpicked based on four criteria: they must have personal interiors, a good location and engaged hosts, and the home itself should be of good quality.

Although only half of applicants are given the opportunity to rent out their home through the platform, Rosness points out that Landfolk’s definition of quality is broad.

“We are looking for the cosiest, most beautiful and most distinctive city homes in Oslo. For us, good quality is not about luxury, but rather about a home having a personal touch.”

— Johanne Rosness, Country Manager for Norway and Sweden

Rosness continues and explains why:

“People who rent a home through our platform want to experience the area as locals do, rather than simply having somewhere to sleep. That was our starting point when we began with cabins and holiday homes, and it is the same approach to quality that we are bringing with us into Oslo.”

Short term rental in a responsible way

Since Landfolk launched in Norway at the end of 2022, more than 2,000 Norwegian homes have been published on the platform, and the more than 55,000 overnight stays in Norway came through Landfolk in 2025. Rosness says that Landfolk Urban Oslo has already attracted several hundred interested hosts since the concept opened in June.

At the same time, Landfolk is mindful that Oslo’s neighbourhoods should not be affected by excessive rental activity. In Norwegian housing cooperatives, the general rule is that an entire home may be rented out on a short-term basis for up to 30 days per year. For owner-occupied sectioned properties, the main limit is 90 days, although the owners’ association may set a limit of between 60 and 120 days. These restrictions are built directly into the platform.

“Today’s rules make it possible for a family to travel for periods of time and make their home available to others. With the restrictions built into the platform, both guests and neighbours can feel confident that no one is misusing the local rules for short-term rentals.”

— Johanne Rosness, Country Manager for Norway and Sweden

Landfolk has ambitious plans for the Oslo market, but Rosness is clear that growth should not happen at any cost. She explains that it has been important for the company to be a responsible player in this market.

“Our ambition for 2027 is to establish Landfolk Urban as a curated alternative for travellers to Oslo, with a strong portfolio of personal homes offering the same quality Landfolk is known for. We will grow selectively and hope to receive many strong applications, but the goal is not to fill the platform with as many homes as possible, as other platforms do,” Rosness ends.